Build a Reader Relationship System that Lasts
For growth-minded authors, coaches, and founder-experts building book-based businesses.
Stop chasing trends. Start marketing like an author who knows their readers—and earns their attention again and again.
Tired of guessing which marketing moves work?
You’ve tried posting more, spending more, or outsourcing your marketing—and still feel invisible.
The problem isn’t effort. It’s structure.
Without a reader system, every launch feels like starting over.
At The Author’s Studio, we replace random tactics with one connected system built around your readers.
What You’ll Build
in the Studio
YOUR PUBLISHING
GAME PLAN
The Authors Studio is a creative workshop and community for published authors ready to master the business of writing by deepening their devotion to the business of book publishing.
We are publishing model agnostic. The old playbook said to pick a lane—traditional, indie, or hybrid—and stay in it. We believe modern authors need the strategic flexibility to navigate all paths with confidence.
What makes us different is our focus on Implementation Over Information. We don't just talk about strategy; we build your unique author systems with you, during our sessions.
WHAT MAKES US DIFFERENT
Quick mastery of the business, deep devotion to the art: Industry-level strategy that serves your creative vision
Implementation Over Information: Build systems during our sessions with expert guidance
Publishing Path Flexibility: Navigate traditional, indie, and hybrid approaches with equal confidence
Community of Creative Peers: Connect with authors exploring diverse publishing adventures
We translate your creative vision into a practical, sustainable business. Together, we will:
Discover Your “Authorial High Ground”
Before you can build an audience, you have to know what you stand for. Using the same frameworks that helped other authors, we'll define your unique point of view so your message is clear, consistent, and compelling to the right readers.
Build an Audience That Stays
Forget chasing algorithms. We'll design a "Reader Connection Ecosystem"—a simple system using newsletters and community to turn casual readers into devoted fans who are ready and waiting for your next book.
Create a Marketing System That Feels Like You
Turn marketing from a dreaded chore into a creative practice. We'll develop a sustainable strategy for creating content that amplifies your voice, feels good to execute, and works for you long after a book launch.
Map Your Publishing Adventure
Eliminate decision fatigue. Whether you're querying an agent, launching your next indie book, or building a hybrid career, we'll create a clear roadmap that aligns with your specific goals.
I don't dread things anymore. It used to be like every time I sent out a newsletter, I had to reinvent everything, and now there's more processes.
Absolutely do it. There's so much good that comes from it. There's the ideas. There's the accountability. There's the camaraderie.
Megan Preston Meyer, Author, Max Entropy
Julie's Author Studio helped me solve my biggest challenge: I didn't know who I was as an author or what I stood for. Using her framework and AI tools, I discovered my 'high ground' as an author—what makes me uniquely valuable to readers.
Marcia Heath, Author,
Little Giant
If you're an author trying to turn your writing into something sustainable, especially if you're curious about using AI alongside your creative process, Julie's program is exactly the kind of support that can get you there.
Kevin Sari, Weird Moons Publishing
Julie's guidance transformed my publishing journey from overwhelming to joyful. I've created marketing systems that feel as creative and meaningful as my writing itself. For the first time, I'm connecting with readers in a way that energizes rather than depletes me."
Cynthia Abulafia, Author, Embodying the Goddess
THE STUDIO EXPERIENCE
Weekly Creative Implementation Sessions
Interactive workshops to get expert guidance on your publishing adventures, build your systems with supportive feedback, and maintain momentum through shared accountability.
PaperbackU Online Community Hub
Your 24/7 resource space to access session recordings, submit work for feedback, connect with fellow authors, and use our exclusive templates, guides, and AI-powered tools.
Adventure Playbooks & Digital Tools
Ready-to-implement frameworks including our Reader Connection Playbook, Literary Agent Querying Playbook, the “Little Black Dress” Branding AI, and your own AI Marketing Assistant.
Let’s Chat!
Meet Julie, Your Publishing Mentor
Julie Trelstad brings unparalleled expertise to your publishing journey:
30+ years spanning traditional and independent publishing
15+ years as a non-fiction acquistions editor
Head of US Publishing at StreetLib
Manager of Publishers Marketplace Buzz Books marketing
Former Director of Digital Rights and publishing pioneer
"I've held every publishing role from page designer to publisher to entrepreneur. Working with me means you bypass costly mistakes, focus more on your writing, and build a sustainable publishing practice that connects with the readers who need your stories most."
