The Right Way to Prepare a Manuscript for Submission Word is a very messy program underneath the hood. And what you can’t see causes big trouble for production editors Read More →
The Four Author Profiles You Need to Set Up Today One of the easiest and most effective tasks to knock off your marketing to-do list is to claim and set up your author profiles at the major book... Read More →
Social Media Doesn’t Sell Books. So Why Bother? You ask "what's the best social media strategy to sell books?" Read More →
The 3 Types of Books Reviews: Why They Matter and How to Get Them If you want to sell books online, book reviews matter. With the majority of books now purchased online, reviews provide what marketers call "social... Read More →
What Authors Can Learn from Paulo Coehlo’s Social Media Best known for his inspirational international bestseller, The Alchemist, Paulo Coehlo’s digital presence provides a great model to look at if you... Read More →
What to Consider When You're Choosing Your Just-Right Social Network In an ideal world, you wouldn't have to Tweet or take selfies to sell your books, but the reality of being a working author is that you need to be... Read More →
Your Editor is Just Having a Bad Day Authors make up stories. Read More →
What’s the Number One Reason Most People Buy a Book? This is a question I often pose when I talk with writers. Read More →
Why You Should Check on your Metadata Once in a While I love talking about metadata. It's the most important tool you have for selling your book online today, yet probably one of the least... Read More →
How Marketing a Book is Like Writing One My first novel has been in progress for years now. Eight years, if you count my first attempt to write it during NANOWRIMO in 2010. For the longest... Read More →
Control What You Can, Let the Rest Go My first book publishing job was in 1993 as an associate editor of architecture books at Van Nostrand Reinhold, a trade publishing company that was... Read More →
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