sales, Social Media, reasons people buy books, Book Marketing, Book Publishing

Social Media Doesn’t Sell Books. So Why Bother?

Social media might not sell books directly, but the repetition may well influence a book buyer's decision next time they are shopping for books. And, a strong social presence does help you bring readers to your website and make them more likely to sign up for your e-mail newsletter.
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author brand, reasons people buy books, Book Marketing

What’s the Number One Reason Most People Buy a Book?

The answers are predictable and usually wrong.
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