Julie Trelstad

Julie Trelstad

Julie Trelstad is a book publishing pro (former acquisitions editor, digital rights director, publisher) who teaches writers the art and science of book publishing to support her serious book habit.

How to Use Other People's Books to Sell Yours

How to Use Other People's Books to Sell Yours
Members Public

The book publishing industry uses comparable titles at every stage in the process from publishing deals with authors to recommending books to readers. Here are three ways you can use comp titles to sell your book.

Julie Trelstad
Julie Trelstad
publishing
How Do I Know if My Book is Marketable?

How Do I Know if My Book is Marketable?
Members Public

Reverse-engineer your way into being a bestselling author by understanding exactly what your book has in common with other books and what makes your book a must-read in comparison.

Julie Trelstad
Julie Trelstad
authorship
The Difference Between Book Marketing, Sales, and PR

The Difference Between Book Marketing, Sales, and PR
Members Public

Marketing, PR, sales—it’s all the same, right? No, marketing, PR, and sales perform different functions even though they can have a similar outcome- more book sales. Let’s look at the difference between marketing and PR (public relations).According to Shashank Sharma, the content creator of Dextra Art,

Julie Trelstad
Julie Trelstad
book marketing
10 Steps to Include in Your Book Marketing Plan

10 Steps to Include in Your Book Marketing Plan
Members Public

You’ve finished writing the last pages of your book. It’s a beautiful feeling! Now on to the book launching process. Perhaps you have a few ideas in mind of events you want to attend and sites you want to be part of, but you have no real plan

Julie Trelstad
Julie Trelstad
book marketing
Prepare a Book Manuscript for Submission

Prepare a Book Manuscript for Submission
Members Public

Word is a very messy program underneath the hood. And what you can’t see causes big trouble for production editors and designers who will be working on your files. All of a sudden, an editor may be working on a file and everything will turn bold, or red, or

Julie Trelstad
Julie Trelstad
publishing
The Four Author Profiles You Need to Set Up Today

The Four Author Profiles You Need to Set Up Today
Members Public

One of the easiest and most effective tasks to knock off your marketing to-do list is to claim and set up your author profiles at the major book networks. Goodreads, Amazon Author Pages, BookBub, and LibraryThing all offer tremendous benefits just for showing up! All of these sites automatically create

Julie Trelstad
Julie Trelstad
book marketing
Social Media Doesn’t Sell Books. So Why Bother?

Social Media Doesn’t Sell Books. So Why Bother?
Members Public

You ask "what's the best social media strategy to sell books?" My answer, "social media doesn't sell books." So why bother? You might ask. Because the book industry has changed. Trends industry-wide show that most book sales (both print and e-books) are moving online. There are fewer booksellers to hand-recommend

Julie Trelstad
Julie Trelstad
book marketing
The 3 Types of Book Reviews: Why They Matter and How to Get Them

The 3 Types of Book Reviews: Why They Matter and How to Get Them
Members Public

If you want to sell books online, book reviews matter. With the majority of books now purchased online, reviews provide what marketers call "social proof." The actual content of the review is less important than the fact a review exists. It's my experience that books with a handful of reviews

Julie Trelstad
Julie Trelstad
book marketing